TRU NIAGEN IS A FULL-BODY SUPERNUTRIENT THAT TARGETS THE 37.2 TRILLION CELLS IN YOUR BODY: Backed by 25+ patents, 175+ published research studies, and 2 Nobel Prize Winners, Roger Kornberg and John Walker. Tru Niagen is foundational to improving your cellular health. Our patented form of nicotinamide riboside (NR) is a gold standard NAD+ booster. NAD+ is vital for supporting basic cellular functions necessary for you to live. Defend Your Cells’ Health & Boost NAD+: NAD+ is vital to cells’ normal function and resilience. Support your cellular health with Niagen, the most efficient and safest way to elevate your NAD+. WHAT TO EXPECT: Promoting cellular health can have many positive effects on your daily routine. Our customers report everything from sustained energy throughout the day to overall improvements in general well-being. Each experience is different because each person is different. Ultimately, what you feel and how long it takes will depend on what your cells need. Tru Niagen is clinically proven to elevate NAD levels by approximately 40-50% after 8 weeks.** SCIENTIFICALLY PROVEN: Tru Niagen increases your NAD levels and is backed by multiple published clinical trials, with more than one dozen registered human studies ongoing. There is even growing evidence to support it is better than NMN, Nicotinamide Mononucleotide, Nicotinamide, Niacinamide and Niacin. SAFE TO USE: Based on Clinical Studies, Tru Niagen has no known serious negative side effects. Unlike NMN, our key ingredient Niagen was successfully notified two times as an NDI (New Dietary Ingredient) and reviewed as GRAS (Generally Recognized As Safe) under the United States notification programs.